Work Experience
Product Manager 1
September 2020 - August 2022
Oversaw projects leading a team of engineers and designers to ship features that create opportunities for growth. Managed experimentation efforts to optimize the UX of M365 offer pages, resulting in an additional 500K consumer subscription adds. Redesigned the M365 onboarding process for Windows 11 which increased the percentage of active users with paid M365 subscriptions by 10%.
Product Manager 2
September 2022 - Present
Owner of the M365 acquisition flow in the Windows out of box experience. Leads growth strategy for M365 Consumer and M365 Basic. Develops a new engineering infrastructure for experimentation flexibility to increase subscription rate and enable ability for multiple SKU assortment to grow LTV. Creates propensity models applying machine learning to tailor offers best suited to the customer. Steers freemium and upgrade work to gain MAU. Works with Data Science to maintain and improve dashboards and scorecards for acquisition and engagement data analysis.
Marketing Intern
January 2020 - June 2020
Romer
Expanded awareness of the start-up, managed the growing community and shaping brand identity. Conceived, designed, and developed creative content for cross platform campaigns spanning mobile and web.
Program Manager Intern
June 2019 - August 2019
Led a team of engineers and designers to create first round experiences for the Office subscription activation process. Considered user intent to tailor the Office Trial pages in the Windows set up process. Conducted weekly meetings to share progress and accept feedback.
Customer Retention Marketing Intern
June 2018 - August 2018
Analyzed user data to strategically develop tactics to create media to retain current users. Participated in research to improve new streaming app and display its nuances to gain subscribers from competitors.
Product Design Intern
June 2018 - August 2018
SNAPWellness
Designed website and customer database to amplify user experience. Created graphics and added a new sector of the website to implement new eCommerce initiative.
Education
Examined the effects of building-design on human factors by measuring the responses of participants using Virtual Reality Technology, as a Research assistant for the Design & Augmented Intelligence Lab. Served as a Teacher’s Assistant for 2 years for Info 4240: Designing Technology for Social Impact. Worked for a student run grocery store called Anabel’s Grocery to address food insecurity and held the positions of Web Developer and Graphic Designer.
Major: Information Science
Concentrations: UX, Digital Culture & Production
Minors: Business, Design & Environmental Analysis
Cornell University
Toolbox
Figma
Photoshop
Illustrator
HTML
CSS
JavaScript