Growth PM.Designer.Builder.
Six years running experiments on Microsoft 365 taught me what makes people stay. Now I design for it.
Drag the stickers · open the book for more
UI + UXGrowthA/B tests0 → 1BrandingPrototypingWords
Pictures
About
I'm a PM who thinks like a designer.
I'm a UX PM, so I do both. I studied Information Science at Cornell with a concentration in UX, which is where I learned to work in the overlap between technology, design and how people actually behave.
I spent six years on growth at Microsoft, working on onboarding, checkout and trials for Microsoft 365 and Copilot. It taught me to prototype before I write a spec and to test a hunch before I trust it.
Away from the screen I'm usually somewhere with my camera, at a concert, or deep in a book.
Experience
Drive end-to-end growth strategy for Consumer M365 and Copilot experiences that improve retention and subscriber growth. Own the checkout experience, optimizing conversion across the purchase funnel. Revamp the MVP trial journey to improve activation and boost paid conversion rates, while building a scalable framework for rapid experimentation. Launched a 0→1 EDU SKU to test new market segments.
Owned top-of-funnel acquisition for M365, redesigning the Windows onboarding to increase subscriptions and LTV. Built new infrastructure to accelerate experimentation velocity, enabling faster validation of growth hypotheses. Scaled engagement strategy that grew free desktop app MAU across Word, Excel, and PowerPoint.
Launched and optimized growth experiments across M365 FRE offer pages. Improved UX and redesigned Windows 11 acquisition flows.
Led a team of engineers and designers to create a personalized Office upsell experience in the Windows onboarding process by utilizing user intent.
Analyzed data to strategically develop tactical campaigns to retain current users. Used competitive analysis research to improve streaming app and gain subscribers.
Built the website for Cornell's student-run grocery cooperative from design briefs: HTML, CSS, PHP, WordPress, plus a full product inventory list. Designed all branding and print materials in Illustrator and Photoshop.
Concentration: UX. Minors: Business, Design & Environmental Analysis. Research assistant for the Design & Augmented Intelligence Lab. TA for Info 4240: Designing Technology for Social Impact. Web developer and graphic designer for Anabel's Grocery.